Quantitative Capabilities
Extensive background. Connected insights. Virazon Consumer Insights focuses on the objectives and delivery of new information. Results are tied back to marketing, operations, and other applications. Reports are designed for the audience to use and to elicit the insights needed to move your business forward.
“TRUE CONSUMER INSIGHTS. RELEVANCE THAT DRIVES ACTIONABLE RESULTS”
Quantitative Strengths
• Brand Positioning
• Tracking Studies
• Advertising & Copy
• Segmentation
• Consumer Profiling
• Volumetrics
• Product Development
Industry Focal Points
• Limited Restaurants
• Fast Food Restaurants (QSR)
• Consumer Packaged Goods (CPG)
• Convenience Stores
• Retail & Grocery
• Food & Grocery Manufacturers
• Other Services
OTHER RELATED SERVICES
• Multivariate Capabilities
• Ad Hoc or Full Service Crosstabulation (Q-Tab)
• Open-ended Coding
• Ad Hoc or Full Service Questionnaire Programming
• Sampling Consultation