Qualitative Capabilities

Extensive background. Connected insights. Virazon Consumer Insights’ focus groups and in-depth interviews are a relaxed, yet focused conversation that elicits the insights needed to move your business forward.

“Making the difference in articulating the human story behind the numbers through the voice of the consumer”

Industry Focal Points

• Limited Service Restaurants (LSR)

• Fast Food Restaurants (QSR)

• Consumer Packaged Goods (CPG)

• Convenience Stores

• Retail & Grocery

• Food & Grocery Manufacturers

• Other Services

Qualitative Repertoire

• Brand Positioning

• Brand Loyalty

• Advertising & Copy

• Creative Design

• Product Research

• Concept Development

• Operational Feedback

Elements of Qualitative

• Full In-Person or Online/Remote Focus Groups

• One-on-One Discussions

• Dyad/Triad Discussions

• Audience-Style Panels

• Sensory & Tasting Discussions

• Journey Mapping – Full Day/Multi-Day or Key Mapping Components

Precise Questions. Skilled & Empathic listening.

We capture meaningful insights that transform into strong strategies and initiatives for your business.