Jeanette Fritz is a strategist, consumer researcher, and marketer for the restaurant, retail, convenience, and consumer products industry. She has helped industry giants create, develop, market, position, and differentiate their brands. Jeanette’s most recently corporate role was Global Director of Consumer Insights for CKE Restaurant Holdings, Inc., the parent company of Carl’s Jr., and Hardee’s, a global 3700 restaurant company yielding well over $1 Billion in revenue. Jeanette was recruited there to lead the revitalization of consumer research while also leading regional marketing efforts in the US.

A Southern California native, Jeanette began her research career writing crosstabs with Maritz Marketing Research and has developed a strong portfolio of statistical skills over several years.  She has a deep understanding with how the data can and should be enabled to find solutions.  

 She graduated from the University of Southern California, with a Bachelor of Science degree in Economics with an emphasis in Econometrics. She has since given back to USC by teaching marketing research as an adjunct faculty member at the Annenberg School of Communications.

Jeanette has also had industry experience in retail petroleum, convenience stores and grocery, retail fashion, soft drinks, office products, and other industries.

Jeanette’s background is a solid mix of marketing research and marketing leadership. This unique experience gives her the insight to make actionable, insightful recommendations. Through Virazon, she is currently consulting for several restaurant, CPG, food manufacturing, venture capital, and service companies.